Blueprints

Blueprints brand identity — wordmark and eye mark on mint background

An editorial system built for artists and creative professionals. We built Blueprints' full identity, from the eye mark to a cool gradient palette, then extended it across digital, apparel, and campaign applications. The result is a brand that feels precise, technical, and quietly confident.

Date:

2025-2026

Client:

Blueprints

Role:

Creative direction

Brand identity

Blueprints apparel — folded gradient T-shirt with eye mark, packaged product shot
Blueprints brand identity — eye mark and wordmark detail
Blueprints brand identity — full visual identity system overview
Blueprints brand identity — stationery and print application
Blueprints brand identity — packaging design application
Blueprints brand identity — website and digital application
Blueprints brand identity — campaign creative direction photography
Blueprints brand identity — brand guideline detail
Blueprints brand identity — additional brand application
Blueprints brand identity — apparel application detail
Blueprints brand identity — final identity showcase

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