Mama

MAMA hospitality brand identity — brand guideline booklet, street photography and stationery sleeve in red and pink

A bold new voice in culture and hospitality. We built MAMA’s identity system from the ground up, starting with nothing more than a logo. The result is a brand that feels strong yet intuitive, timeless yet unmistakably now.

Date:

2025

Client:

MAMA

Role:

Creative direction

Brand identity

MAMA brand identity — red colour panel with tagline typography
MAMA brand identity — logo mark and wordmark variations
MAMA brand identity — full visual identity system overview
MAMA brand identity — stationery and letterhead design
MAMA brand identity — packaging design application
MAMA brand identity — website and digital application
MAMA brand identity — campaign creative direction photography
MAMA brand identity — brand guideline document detail
MAMA brand identity — additional brand application in red and pink

More works

See All

aesen brand identity — coastal lifestyle photography, wordmark card, and polo collar label detail

AESEN

Najm 313 streetwear brand identity — woven star logo tag on hoodie hood

NAJM 313

Studio by Three brand identity — invoice, business cards and stationery on terracotta and black

Studio by three