AESEN

aesen brand identity — coastal lifestyle photography, wordmark card, and polo collar label detail

A quiet force in modern tailoring. We built AESEN's identity system around restraint and proportion, refining everything from the wordmark to the packaging with the same precision as the garments themselves. The result is a brand that feels structured yet effortless, timeless yet unmistakably tailored.

Date:

2026

Client:

AESEN

Role:

Creative direction

Brand identity

aesen logo design on branded garment hanger and woven clothing label
aesen care label detail with brand tagline and stacked wordmark monogram
aesen brand packaging design — sliding box with wordmark and tab label
Sense brand identity — stationery and print application
aesen retail shopping bag design with minimalist wordmark
aesen diamond logo mark on black turtleneck, brand photography
aesen branded garment buttons with engraved wordmark detail
aesen interior garment label and size tag on tailored jacket
aesen outdoor billboard advertising campaign in an urban setting
aesen woven size tag and wordmark label, product flat lay

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